General Info
USSD is a convenient and cost-effective way to create two-way conversations with your customers in real-time. With the dial of a simple short code it allows companies to offer quick, simple and interactive access to enterprise services from any mobile device.
What can USSD be used for?
Features & benefits
| Dedicated USSD String | Web & Email Reports | Two-Way Channel |
|---|---|---|
Every USSD service is assigned a dedicated USSD string such as *120*127#. |
Keeping track of campaign activity &results are easy with reports available via the web or via email. |
USSD is a session based two-way communication channel and supports responses to menu options. |
| SSL Data Collection | Custom Defined Services | External Validation |
|---|---|---|
Responses can be written securely to an external database. |
Uniquely defined questions and answers for each USSD service application. |
Answers can be validated by an external application service. |
| USSD Gateway Service | USSD XML API | USSD App Development |
|---|---|---|
Use USSD Connection to run your own USSD application services. |
USSD API makes it easy for developers to integrate USSD into business processes. |
A custom-built USSD application to meet your own unique requirements. |
USSD Types
Standard
Standard USSD costs the user R0.20 per 20 seconds – a much cheaper alternative to SMS. They initiate a once-off request and, in return, get multiple service options from a menu-based application.
NI USSD
NI USSD (Network Initiated USSD), also referred to as USSD Push, allows the company to initiate the session and send the first message, to which a mobile phone user can then respond. The recipient is not charged for the session.
Reverse billed
Reverse billed USSD (aka zero rated USSD) allows the mobile phone user to initiate a session by dialing a unique *134* string at no charge.
Premium Rated
Premium rated USSD sessions are charged to the mobile phone user at a highter rate than normal. Revenue derived from Premium rated USSD sessions is split between the mobile network and the provider of the USSD service.